People think mostly about themselves

People think mostly about themselves.  Don’t you?

Most of the time you are thinking about your problems, your dreams, what you are going to eat, what you are going to do this weekend, your family, your home….your world revolves around you.

So what do you think your prospects and customers are thinking about?

Themselves!

When marketing to them, don’t just talk about you and your products, talk about them and their lives and their problems.  They will listen more when you talk about their favorite subject – their own life.

Take a look at your marketing.  Does it say “we do this, and we are great because of this and that?”

Or does it say “You’ll never have this problem again” and “you’ll feel great and be thrilled with this”?

Talk their language.

Thinking about your time

Successful people think differently about their time.

They think about production and achievement – they think about how far they can move toward their goals in the time they have in an hour or day.  

Basically, they feel they have no time to waste – so they waste none.

As a result of how they think about what they are doing in time and with time, they act differently.

How do you think about your hours?

Can you speak well?

“Oratory can turn a commoner into a king” – Winston Churchill

Like most other people, when I started speaking to groups I was quite uncomfortably nervous.  Today, it’s very different.

What changed?

I did.  I know that if I speak on things I know about, if I am prepared, and if I am there to help others with my message instead of being there to look good, then I have nothing to worry about.

Speaking to rally your team can be a very important part of being a leader.  Invest in this skill.

 

Simple Ideas, Ruthlessly Executed

This is an idea from my School of Entrepreneurship (thesoe.com).

There are lots of good ideas out there – too many to even pay attention to, nevermind implement in your business.

The good news is you don’t need all of it to succeed. 

Pick some easy-to-understand, easy-to-teach ideas, principles/models that will work for your business and that fit into your vision and value system –  and EXECUTE on them – deeply; no excuses.

Simple ideas, ruthlessly executed.

Avoid stress

Yesterday I talked about stress.  Stress is not what happens, but your response to what happens.

So it’s in your control. You can stress, or simply respond productively – maybe even with a smile.

I wanted to share some of the things I do that help me stay relaxed amidst being responsible for over 30 businesses and 1600 employees.

1) I have good people that have been with me a long time taking care of just about everything.  If you chase people away, you won’t have this one day.

2) I became good at what I am doing and have solved the persistent big strategic problems.  The world keeps throwing the same problems at you until you get it right.  I rose to the challenges in previous years.

3) I eat pretty well.  Limit the sugar and carbs (that I really like!).

4) I try to get enough sleep.  This can’t be stated strongly enough.  Sleep is my number one self-care strategy.

5) I exercise.  I work out in my basement or ride motocross or wield a chainsaw by myself for several hours.  Every other day I am sure to work out.

6) I get into the woods.  Being outside in nature, many times by myself, I am sure does my mind and soul good.

7) I delay gratification.  If I don’t get what I was hoping for right now, it’s ok.  I’ll keep at it and I know one day I will.  I’m patient for results, impatient to take action to get them.  (Wow, that was pretty good line!  I have to write that down!)  

8) I work at home in the mornings to get my “thinking work” and creative projects done in silence.  You may not have that luxury, but find silence to think and work and get organized somewhere in your day or week.

9) My wife Marie and I have lots of fun together.

10) I go on trips racing in Mexico and elsewhere; adventures that I really enjoy with my wife and friends

What works for you?

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