We discount free information.

People value advice more if they have paid for it, even if it is the same as advice they got or can get for free somewhere else.
Do you really need to pay for weight loss advice?
Do you really need to pay for, let’s say, “adult education”?
The answer is no. Of course, if what you want is a support system and someone holding you accountable because you don’t have self-discipline, then that is a “value-added service” that comes with the advice.
Consider Think Daily. It’s free. How many of you have your teen or older kids signed up? How many of your kids would even want to be signed up and read it every day?
I have kids, I know! Some do, some don’t. Why? As Jim Rohn would say, “We don’t know why. That’s just the way it is.”
How many of you have spent your life savings sending them to college?
Good information and advice is still good regardless of where it is from, whether it is from your grandmother, your Dad, your pastor, your professor, in a book, or in a YouTube video.
You’ll get better at recognizing good from bad quickly as you learn more and try things. That’s called wisdom.
I have used your columns and advice many times. I started our company when I was very young and did not understand all the dynamics on the business side of things. I am 55 years old now and will take all the free I advice I can get.
Thank you for your free knowledge over the last probably 15 years.
Yes alot of free advice out there. Correct you need to know who and what to listen to. I did put my 4 kids through college. Best money ever spent!!! My son runs the adult education program in Danbury and it helps so many adults that in turn can help their kids.
I read your blog every day Larry. And at 86, am still learning!