We discount free information.

People value advice more if they have paid for it, even if it is the same as advice they got or can get for free somewhere else.
Do you really need to pay for weight loss advice?
Do you really need to pay for, let’s say, “adult education”?
The answer is no. Of course, if what you want is a support system and someone holding you accountable because you don’t have self-discipline, then that is a “value-added service” that comes with the advice.
Consider Think Daily. It’s free. How many of you have your teen or older kids signed up? How many of your kids would even want to be signed up and read it every day?
I have kids, I know! Some do, some don’t. Why? As Jim Rohn would say, “We don’t know why. That’s just the way it is.”
How many of you have spent your life savings sending them to college?
Good information and advice is still good regardless of where it is from, whether it is from your grandmother, your Dad, your pastor, your professor, in a book, or in a YouTube video.
You’ll get better at recognizing good from bad quickly as you learn more and try things. That’s called wisdom.
So true!
So true – and relevant! I’ve listened to this before but it was just as profound this time.
I love the Blueprint album and I am also grateful for Shannon Jolly!
I had a manager 30 years ago and she had a great saying “people change, but they don’t change that much.” Have a great weekend, Larry!