In your business, are you competing for scarce money?
Don’t race to the bottom. There are no winners in that game.
Innovate, elevate, deviate, and wow your customer.
Build value you can charge for that customers would pay for.
What would your customers LOVE (even if they don’t know it exists yet)?
Hi Larry —
I appreciated this message today.
It’s a good reminder that even in uncertain times, the answer isn’t to devalue your worth and race to the bottom. The real opportunity is to create more value, differentiate, and give customers something they didn’t know they needed.
Thanks for the daily perspective.
David