BJ Fogg came up with this model. He says the behavior happens when these three things are present –
Behavior = Motivation + Ability + Prompt
When behavior fails to occur one of these three things is missing.
When the three things converge at the same time, behavior happens.
Think about your marketing. Are you marketing to a group that is motivated and has the ability?
Think about what you should be doing or need to be doing, but aren’t.
What is missing – motivation, ability, or prompt?
How can you fix that?
I too am very grateful for the multi-talented Ana Cline. We are beyond blessed to have her on our team!
Thanks, Larry. Gonna spend some time working this equation through some problems I’m working on.
Great Work on the San Felipe 250!
Hooray for Ana!
Good morning from Illinois. My marketing is too broad and likely missing the motivation piece. Great insight.
I am also thankful for Ana Cline, who has been a huge help.