The sign in front of your business (if you have one) – what does it say? I don’t mean what words are written on it, but what message does it say other than the words?
Does it say “Professional,” “Pride” or “Expert”? Does it communicate your unique advantage? Does the quality of the sign communicate something you want, or don’t want? Is it just vinyl letters on sheet metal?
Employees see the sign each day. Customers see the sign. Candidates see the sign. What do you want them to feel when their eyes see the sign?
Could you do better?