No single factor affects the results of a business more than the leader. How the leader thinks will determine how the business goes.
If you're the leader, the only job as important as working on your business - is working on you.
Leaders that are in a comfortable routine can rarely initiate and lead positive change. Change the people YOU hang out with, and the places (in your business and elsewhere) you hang out, and the work that YOU do to give birth to new ideas and give perspectives to your organization and how you think about it.
As the leader goes, so does the business.
If your business keeps doing what it's doing the way it's doing it with the people you have now, what will it be like in 5 years?
Are you happy with that?
Not what's most urgent - what's one thing that you need to do (that you've likely been procrastinating) that will have the greatest LONG-TERM impact on your business?
Forget everything else and GET ON IT!
If you were "famous" for what you do in your industry, do you think that would help your business?
In order to become famous you have to use your name and your face in your marketing, and be the kind of person your potential customers want to do business with when looking for what you sell.
Have visual and auditory messages that make people think and are hard to forget, and deliver those messages often.
It's worth the effort because unless you screw up and become "infamous," once you're famous for what you do, that's it - you're famous, and your marketing and sales efforts will be easier and more effective forever.
Get Famous.
We are all participants in business and the marketplace - as leaders, employees and consumers.
We must ask, do we want coercion or consent in our marketplace? Do we want top-down order and regulation, or spontaneous order generated by voluntary exchanges under a rule of law?
In the end, protectionist policies, barriers to entry, and over-regulation are constrictions on marketplace liberties - and since we ARE the market, they are constrictions on our personal liberties.
Freedom and liberty aren't just things we read about in forth and fifth grade history class. The fight for them is unfolding each day around us by elected officials, boards, and committees everywhere - some wanting to sacrifice pieces of it in the name of (insert name of a cause that seems to sound pretty good to most people here), and others seeing that it needs to be protected.
How do you feel about it?
If you want better results from your company this year compared to last year, then you have to DO something different this year.
What is it?
Quick, why should people buy from you instead of your competition?
If you can't say it, how can your people say it to customers?
You can be great at nearly anything, but not everything - and not lots of stuff at once.
Focus works when you have less things to focus on.
How many rabbits are you chasing?
