Decide what you want to accomplish. Learn everything you need to learn. Take action. Learn from your mistakes by adjusting your actions. Work hard. Never give up.
Oh yea - and be prepared to be uncomfortable doing things you've never done before, saying things you've never said before, to people you've never talked to before. If your business is to grow - YOU must grow.
When people shop for what you sell, there is a difference between lowest cost and cheapest price.
Are your people expert at explaining it?
After sufficient experience, and understanding the difference between the very best way and the "get by" way, we might get tired of being an amateur. Is it time to stop resisting the final changes needed to be the very best?
Is it time to "turn pro" in your job/industry?
Who's in charge of sales in your company?
Ok, who's in charge of production? Accounting?
Ok, here's the hard question - who's your active marketing manager and responsible for it?
If you hired a couple of new salespeople today - who would be able to expertly train them?
Anybody in your company? Surely there's got to be somebody who's an expert at your structured sales system in-house?
Who?
98% of people need to be managed - including the managers you have.
Don't leave people on their own.
Hang out with people who are smarter than you, faster than you, more skilled than you and those who have accomplished things similar to what you want to accomplish.
Sometimes, being the dumbest person in the group is the smartest thing you can do.
There's good information, and information that sounds good - and there can be a big difference between the two.
With experience and reflection, you can identify which is which quickly and save a lot of time.
Some weeks things don't work out. The sales are bad. Employees give you trouble. Accidents happen. Customers don't pay. Competitors get to you. The bills pile up.
Don't give up. Get enough sleep. Take an hour for yourself each morning and night - keep your wits and take care of yourself emotionally. One thing at a time. Remain calm and focus on what you want. Talk with your people.
Keep going.
