Think Daily for Businesspeople Messages
What questions do you need to ask and answer about your business?
What am I doing? What am I going for, here? Who are we? To whom? What do we do terribly that we must fix? Who has been here forever that is actually a problem? Is our product or service any good? Am I any good at my leadership job?
Ask and answer.
Email is very useful. It also can be a huge time waster for an executive/leader; and time is what I value most. I can’t let anyone just indiscriminately take it from me. So – I try not to give out my email address when I buy things (I wish I tried a little harder). If I have to have a two-way conversation with someone, I call, rather than starting a chain of endless back and forth. I try not to support jokes and cute stuff by getting in on the game.
Use email on others in your marketing dept. Don’t let them use it on you.
Once you are successful, or perceived as such, people come to you with all kinds of things on their agenda that they want to be on your agenda. Opportunities galore, and they want to sell you everything, and want you to support them in all kinds of ways.
The more things you have to think about, the closer to “attention division insanity” you get.
Protect yourself. Just say no.
Leads X Closing Ratio X Avg Sale = Total Sales
Leads X Closing Ratio X Avg Sale + Repeat Sales = Total Sales
Inquiries / Appt Set ratio x Closing ratio X Avg Sale + Repeat Sales + Total Sales X Profit Margin + Profit
Walk in traffic X avg sale X profit margin = profit.
Sales – cost + profit – taxes = net income.
You’re in the arithmetic business.