Email is very useful. It also can be a huge time waster for an executive/leader; and time is what I value most. I can’t let anyone just indiscriminately take it from me. So – I try not to give out my email address when I buy things (I wish I tried a little harder). If I have to have a two-way conversation with someone, I call, rather than starting a chain of endless back and forth. I try not to support jokes and cute stuff by getting in on the game.
Use email on others in your marketing dept. Don’t let them use it on you.