Dual/Duel Goals

Too much to do?  Frustrated?  Overwhelmed with so much?  One thing working but another isn’t?

You can do anything well if it is the only thing you have to do – right?

Is it time to suspend some goals so you can work, single-minded, on just one?

A Season for Obsession

There are seasons in life.  A time to learn and grow, a time to achieve and build, a time to enjoy, a time to give. 

When you are starting a business and trying to grow it into something successful and enduring, it’s no time for being casual. 

In its season, obsession is necessary, and good.

Sales – Credibility First

People are skeptical, and listen that way.  It’s worth anything to prepare for a great sales effort by building credibility first.  Why are you the authority on what you do?  Why are you totally trustworthy?  Who else says so?  What can a customer “find out” about you before you make your pitch?

Work on it.

Find People Who Care About What You Have

Anyone who is disappointed that every person alive doesn’t do back flips over his/her product or service is not a realist.  There are so many products and services that nobody can come close to taking advantage of all of them.  We all have to choose what we pay attention to based on our values, needs and interests. 

Find people who are likely to like you, and spend your marketing efforts and time with them first.

Presenting your Case in the Marketplace

How are you presenting your case in the marketplace?  How convincing is it compared to your competitor’s case?

Who is making your case for you?  Are they convincing?  How do you know?  Have you asked them to make your case to you lately?

What could be more important?

Think like an outsider

Often industry outsiders are the ones that come up with the breakthrough innovations that screw up all the companies already operating in the business.  They have no stake in the “old way” and no reverence for relationships or methods in the old machine.

Is your investment in the past and present way of doing it preventing you from doing it a new and better way, or even seeing it?

Make yourself obsolete before someone else does.

Taking Responsibility

Your business will give you what you are willing to accept.

What stuff is happening in your business that you blame someone else for, hope will go away by itself, accept as “just one of the problems of our business,” or are doing nothing about?

Accept responsibility and fix it.

Improving Lead Quality

Do you find yourself saying, “Many of the inquiries we get are no good for us because they don’t want what we have”? 

What about adding those products or services so you have what more of those people want?

What are people asking for that you don’t offer?  What are they routinely buying from someone else along with what they buy from you?

Are you prepared to die to make it work?

Sounds drastic doesn’t it?  But what exactly IS your commitment level?  Are you willing to do anything to be successful?  Are you willing to learn?  To change?  To take responsibility?  To say you were wrong?  To make mistakes and look stupid?

The good news is you’re not going to die trying.  But those that want it so bad that they’d do whatever it takes to achieve their dream are the ones who will the surest and fastest.

You ARE the challenge

Many years ago business was different.  You needed money for many ventures, and you needed access to markets and the availability of tools to succeed.  Most people didn’t have the opportunity.

Those aren’t so much the problems anymore.

Now we can live a relatively comfortable life without working so hard, and taking so much on.  Today, the challenges are not outside of us – they are within us.

Are you willing to give up a life of comfort and leisure for however long it takes to win?