The Impression You Make

Nobody counts the number of ads you run, they just count the impression you make.

When people see your ads, are they likely to remember them?

If they are memorable and “sticky”, you’ll need to run them far fewer times to get the same effect as boring, “same as everyone elses” advertising.

Delusions of Grandeur

If you’re going to accomplish great things, you had better have some.  Then, in a more lucid moment, challenge them.  Are they practical and how do you know?  Test them, and whittle them down to doable dreams. 

Then get to work.

Your Plimsol Line

Many years ago ships were being overloaded in Europe and sank as they crossed the Atlantic.  A guy named Plimsol had the idea to paint a line on the side of the ships hull.  The ships were to be loaded until the line was at the waterline, and no more, to ensure they were not overloaded.  This solved the problem.

When your responsibilities equal your capacity, you can’t do anything else – it’s all you can do to keep up.  When they exceed your capacity, you are going to sink.  When they are less than your capacity you have the ability to be spontaneous and even take on more.

Are you at your Plimsol line? 

Your Plimsol Line

Many years ago ships were being overloaded in Europe and sank as they crossed the Atlantic.  A guy named Plimsol had the idea to paint a line on the side of the ships hull.  The ships were to be loaded until the line was at the waterline, and no more, to ensure they were not overloaded.  This solved the problem.

When your responsibilities equal your capacity, you can’t do anything else – it’s all you can do to keep up.  When they exceed your capacity, you are going to sink.  When they are less than your capacity you have the ability to be spontaneous and even take on more.

Are you at your Plimsol line? 

Your Plimsol Line

Many years ago ships were being overloaded in Europe and sank as they crossed the Atlantic.  A guy named Plimsol had the idea to paint a line on the side of the ships hull.  The ships were to be loaded until the line was at the waterline, and no more, to ensure they were not overloaded.  This solved the problem.

When your responsibilities equal your capacity, you can’t do anything else – it’s all you can do to keep up.  When they exceed your capacity, you are going to sink.  When they are less than your capacity you have the ability to be spontaneous and even take on more.

Are you at your Plimsol line? 

It’s not about more work

It’s not about more work, it’s about what works.

You don’t need to add to your work, you need to stop doing something in favor of doing something else that works better.

What will work better than what you are doing now?

There’s no giving up

There’s no giving up, so you may as well never think about that again.

The sun will come up tomorrow, and the next day, and all the days after that.  Winter will turn to spring and summer, over and over again, and you’ll still be here.

So what was it that you wanted to do?

Know yourself

Some of us need a kick in the pants to get going.

Some of us need to slow down because we’ve taken on too much.

Some of us are confused and need to clarify our thinking.

Some of us learned the wrong things, believed them and need to unlearn them.

And some of us are perfect (how’s that working out?).

We’re all different.  Being able to make an accurate assessment of yourself is important to decide what YOU need to work on to become a better you.

Become a better you

Just because you’re the owner or leader or manager doesn’t mean you don’t have to keep learning and growing.  In fact, it means you must.

What do you do each day to become better?  To learn more?  To become more valuable?  To become more capable of getting the results your organization seeks?

Tell me….

Adjust your actions

Notice the results you’re getting, and adjust your actions.

Notice the results you’re getting, and adjust your actions.

Notice the results you’re getting, and adjust your actions.

Notice the results you’re getting, and adjust your actions – until you get the result you want.