The Highest Calling

The old man turned a coin in his hand as he spoke.  “When you create a successful business, you improve the lives of hundreds, thousands, or even millions of people.  There is no higher calling.”

Businesses will save the world

In the poorest countries or counties, what you notice is a distinct lack of successful businesses.

Businesses lift humanity out of poverty – and businesspeople are to credit.

Want it bad enough?

Are your desires bigger than the obstacles you face?

A marathon, not a sprint

For you to be successful, your business needs to be here a long time.

Have a productive day, build to the next.  Productive day, build for the next.

But crash and burn once, then that business is over.

Keep it together.  It’s a marathon.

Grit

What is the secret of success?  Is it IQ, Social Intelligence, education, good looks or talent?

It’s likely the ability to hold passion and perseverance for very long term goals.

Grit.

Choose your audience

In 1950 most people could keep up with most content in the media.  Now there is a huge gap between the amount of content available and the amount people can absorb.

If you try to be something to everyone, your message is lost.  Are you clear on what your narrowly defined customer niche is?

Too much to do?

Don’t worry about ALL you have to do.  Just work on the best thing you could be doing TODAY – your “Highest Value Activity”.

Video today –

You Tube – it’s the second most popular website on the planet. 

Is your organization fully represented there?

Sell the outcome

People want the hole, not the drill bit.

Sell the benefit they will get; how their life will be better. 

All sales are emotional sales.

There’s one thing they can’t match

The only sustainable competitve advantage you have is YOU. 

Build relationships – the long term ones, and with the customer you’ll only see for an hour today.