“Einstein didn’t invent the theory of relativity while multitasking at the Swiss patent office.” – Winnifred Gallagher
Einstein’s theory came after he had significant time to focus, study, and think.
I can tell you that I cannot do anything really meaningful when I am in a rush – when there is a lot on my schedule.
Attention matters.
And in an era when our attention is being fought for by so many marketers, email, apps, texts, calls, tweets, books, websites, articles, posts, and notifications, it is more valuable than ever.
You must ignore most of what wants your attention.
You have to be immune to FOMO (fear of missing out).
Your attention is one of your most critical resources and must not be constantly splintered into toothpick-sized pieces.
Use uninterrupted chunks for your highest-value thinking and creative work.