Here are my rules for your logo; the graphic image for your company –
1) It must tell what you do. (You aren’t Amazon or Nike; you can’t get away with an a or a swoosh)
2) It must inspire trust. (less important if your product does not cost a lot or if you are selling “fun” or “cool”)
3) It must be MEMORABLE. This is the hardest one.
Does your graphic image check these boxes?
Hi Larry- these rules of the road are branded (haha) into my mind and I use them at every chance I get. It helps define something that is very conceptual (a brand) and gives it a starting point and a structure to fill. It’s the best lesson I ever received.
Hello Larry! Greetings from Arkansas! Here’s to good vibes, good people, and a great day ahead!