“Shoes that do not fit are not a bargain at any price. A good idea that can’t be executed is a bad idea”. – Keith Cunningham, The Road Less Stupid
What a great book – The Road Less Stupid. Listen to it. My friend Dustin Gebers recommended it to me a few years ago.
There are a lot of great ideas, such as making your logo a simple swish, building a 1-million-square-foot distribution center with robots, running a Superbowl commercial, hiring 12 people to do Quality Assurance, or being the lowest-priced provider. But if you can’t pull it off profitably, then it’s not a good idea. Some ideas are good for other companies, but not for yours.
Control the controllables. Do what is doable. Own your niche.
Build a strategy and tactics around what you CAN do really well.
As per usual the message is prescient. Thank you.
Grateful for you too Larry. Thanks.
Fantastic book. Full of useful advice; plus, it’s funny. Can’t say that about many business books.
Control what we can control.
Serve deeply before serving widely.
Build systems we can sustain not just launch.
Rather than trying to do everything at once, the goal is to own our niche!