What could seriously wound your business?
What could kill it?
How do you protect yourself from that?
If I get my team really good at what they do, I am less likely to lose business to a (new) competitor.
If I have low cost, I am less vulnerable.
If I have great relationships with my customers, I am less likely to lose them.
If my employees like working here, they are less likely to leave.
If I have two suppliers of a key product, I am less vulnerable to supply interruptions.
And then there is good insurance and enough of it.
What could kill you, and how do you protect yourself?