Don’t hire salespeople who have to overcome their natural vibe.
People buy from people they like.
Are your salespeople naturally “likable”?
When people meet them do they decide they like them in the first 60 seconds?
Do they still feel that way after 10 minutes?
What is RBF??
So funny, but true.
I had a manager that during a department meeting told everyone “people buy from people they know, like and trust.” That advice has served me well the last almost 30 years.