Get clarity on who your customer is and isn’t.
Trying to make everyone happy is a mistake.
If you try, then when a non-customer criticizes your offering you think you need to change what you are doing to earn their business.
Imagine if people said “Tiffany’s jewelry is too expensive” and Tiffany’s made a cheap line to satisfy those people.
Or if you were a contractor who offered finished basements that would never get moldy of water damaged and someone said they wanted the cheapest job possible using drywall, and you said ok. Or someone said they wanted their kitchen remodeled upstairs and you said ok.
After a while you don’t know what you stand for. Your customers don’t either. Your brand is confused. You aren’t good at anything because you are trying to do everything.
Pick a niche and master it. What does your company do? What does it NOT do?
Know who your customer is, and who they are not.
Great advice to not spread ourselves too thin. Focus and mastery. No need to compete in the all-around.
Like. Excellent message!
Pick a niche and master it. I love it! Once we have mastered it though we need to decided what’s next. Remaining at the same level in the same niche for an extended period of time can lead to boredom and unhappiness.
There are several options.
#1. Grow the business to sell more in your niche,
#2. Become a master at a higher level and sell to an even more exclusive niche,
#3. Lose mastery of your niche and lose your niche. (Don’t choose this option!)
Jordon Raynor wrote a couple of good books called “Called to Create” and “Master of One”. They are about finding your niche and mastering your craft from a Biblical perspective. I highly recommend them!