The concept of economic value is easy – if people want it, it has value.
If they want it and can’t get it anywhere else, it has more value.
If they want it bad, and it’s hard to find, it has more value.
How bad to people want what you sell?
How easy it to find elsewhere?
How can you make it even more valuable?
Value added is value gained! 50% service 50% experience. A lot of areas where value can be created, and even better if from no additional cost.