You want your salespeople to be the best and know your business depends on it. Otherwise the competition will kill you even if your product is better. You try to hire the best people. You may be associated with a group or a guru who knows how to sell really well. But who is on site in your company that can train and hold the sales team to the best known sales practices? If there is nobody, everyone makes up their own way, or forgets what you trained them on once, so many months or years ago.
Who is your resident sales pro?