What's in it for…them?

Larry Janesky: Think Daily

Most of the time we think about our life, our family, our dreams, our problems.

To be a good marketer (and leader) you need to understand that your clients do the same. They don’t care about you.  They care about themselves.

Talk about their desires, their concerns, their dreams and fears and hopes.  If you do, you will be a more effective marketer and leader!

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