Everything about your business sends a signal to your employees, prospects and customers.
The quality of the business card sends a signal.
If there is a mess around the coffee maker each day – it sends a signal.
If the shop is disorganized, and good materials are getting thrown away on occasion – it sends a signal about what our standards are and those standards will be duplicated.
If the scoreboard was launched with great enthusiasm and then it sat there not updated for weeks – it sends a signal.
The quality of the sign on your building, the foyer, the restrooms, the photo on the website – it all sends a message about how we do it here, what we put up with, what our standards are, what we expect our future to be.
What signals are your business sending?