Leads X Closing Ratio X Avg Sale = Total Sales
Leads X Closing Ratio X Avg Sale + Repeat Sales = Total Sales
Inquiries / Appt Set ratio x Closing ratio X Avg Sale + Repeat Sales + Total Sales X Profit Margin + Profit
Walk in traffic X avg sale X profit margin = profit.
Sales – cost + profit – taxes = net income.
You’re in the arithmetic business.